- Business Value and ROI, Content and Copy, Content Strategy, Design, Design Theory, Internal Company Dynamics, Marketing and Brand, Psychology and Human Behavior, Research Tools and Software, Strategy, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders
Give your content strategy a backbone and a fighting chance by putting a plan and some tools behind it.
Article by Meghan Casey
- Apple, Consumer products, Design, Design Theory, Development, Emotion, Human factors, Information Design and Architecture, Interaction Design, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques
To create products that identify with a user’s sense of self, you need to design for reflective processing.
Article by David Moskovic
- Business Value and ROI, Design, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Search, SEO, and SEM, Vendor-Client Relationships
Determining the crucial points of customer interaction can help you design experiences that connect, engage, and sell.
Article by Doug Klein
- Apple, Interaction Design, Mac OS, Marketing and Brand, Microsoft
Considering a brand as a complex entity with its own story and set of values can help interaction designers connect with customers.
Article by Ben Fullerton
- Content and Copy, Customer Experience, Emotion, Marketing and Brand, Product design
Create a long-term relationship with customers based on trust by reflecting their values in the identity of your brand.
Article by Sarah Richards,
- Consumer products, Entertainment and Humor, Interface and Navigation Design, Marketing and Brand, Product design
Avoidable, unsanitary practices in error message design can cause a nasty case of brand poisoning.
Article by Jonathan Anderson | UX Magazine
