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Zack Rutherford

Freelance Copywriter | TemplateMonster

Zack Rutherford is a freelance copywriter, with an invested interest in UX and web design. A combat sports enthusiast and poetic soul, Zack endeavors to create beauty through syntax, sentence structure, and the liberal use of hyperbole. Follow him on Twitter (@zack_rutherford) or visit his website (Zackrex.com) to read all of his innermost thoughts.

15 Ethereal Examples of Ghost Buttons in Action

Content and Copy, Content Strategy, Design, Design Tools and Software, Emotion, Flow and Immersion, Interface and Navigation Design, Twitter, Visual Design

As a UI trend, ghost buttons have many advantages, but implementing them effectively requires close attention to visual design elements.

Article by Zack Rutherford

May 12, 2015

7 min read

Symmetry, Size, Speed, and CSS Shapes

Adobe, Browsers, Content and Copy, Content Strategy, Design, Development, Flow and Immersion, New and Emerging Technologies, Technology, Usability, Visual Design, Web

Although it still doesn’t have widespread browser support, CSS Shapes is poised to change the way designers and users interact with text on the web.

Article by Zack Rutherford

September 2, 2014

6 min read

The Hypnotic Effect of Parallax Scrolling and How it Impacts User Experience

Design, Design Tools and Software, Development, Flow and Immersion, Gaming, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Search, SEO, and SEM, Technology, Usability, Visual Design

When implemented properly, parallax scrolling can create a hypnotic effect, drawing users deeper into your site and compelling them to act.

Article by Zack Rutherford

January 13, 2014

5 min read

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