- Digital Publishing and eBooks, Storytelling, Strategy
Chapter one from the latest book by Joe McLeod: Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t.
Article by Joe Macleod
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- Customer Experience, Emotion, Neuroscience, Onboarding, Psychology and Human Behavior
Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.
Article by Joe Macleod
- Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Personas, Product design, Social Networking, Working With Stakeholders, Workshops and Brainstorming
Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.
Article by Joe Macleod
- Accessibility, Business Value and ROI, Customer Experience, Design, Design Theory, Empathy, Facebook, Google, Human factors, Marketing and Brand, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Technology, Usability, Vendor-Client Relationships
We can elevate the long-term value of the experiences we create by offering users an experience of closure when the time comes.
Article by Joe Macleod
- Consumer products, Customer Experience, Design, Empathy, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Technology, Social Media Marketing, Social Networking, Tablet, Technology, Vendor-Client Relationships
Service companies that are maintained by their users are growing in numbers and providing a new level of customer experience.
Article by Joe Macleod
