As an experienced product leader and designer, Jesse spent seven years as the Director of Product and UX for Gaia.com, guiding the company’s product ecosystem as it scaled across thirteen platforms. Jesse currently directs the Entrepreneurial Design Studio at the University of Colorado Boulder and is the Founder of Design Like You Mean It, a product design consultancy working with companies of all sizes.
Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Empathy, Employee Experience, Psychology and Human Behavior, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, UX World Changing Ideas
Design for the lives your users are living — not for the value you want to extract from them
Even though every designer considers their most important stakeholder, this might only be good on paper
The problem is that as a company moves through each phase of the design process, the organization’s incentives can fall farther out of alignment with the needs of the people using the product and align more with the needs of the business.
The author walks through each designing phase, using a ride-sharing app as an example: