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Jesse Weaver

Director | Entrepreneurial Design Studio

As an experienced product leader and designer, Jesse spent seven years as the Director of Product and UX for Gaia.com, guiding the company’s product ecosystem as it scaled across thirteen platforms. Jesse currently directs the Entrepreneurial Design Studio at the University of Colorado Boulder and is the Founder of Design Like You Mean It, a product design consultancy working with companies of all sizes.

To Keep a User, Sometimes You Have to Let Them Go

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Empathy, Employee Experience, Psychology and Human Behavior, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, UX World Changing Ideas
Article by Jesse Weaver
IDEAS IN BRIEF
To Keep a User, Sometimes You Have to Let Them Go
  • Assuming every problem is product-related drives a product-centric approach to fixing them but problems are more complex than simple fixes to content or features.
  • The author uncovers 2 ideas:
    • Not all cancels are created equal
    • Think: User-centered retention
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6 min read
To Keep a User, Sometimes You Have to Let Them Go

The Value of Inconvenient Design

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Technology makes seemingly inconvenient tasks easier — but at what cost?

Article by Jesse Weaver
IDEAS IN BRIEF
The Value of Inconvenient Design
  • The article covers the problem of friction and its impact on design.
  • The author explains the problem friction brings to design value based on examples of IKEA, Facebook and Amazon.
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8 min read
The Value of Inconvenient Design

Human-Centered Design Dies at Launch

  • Accessibility, Customer Experience, Design, Design Theory, Empathy, Usability, UX Education, UX Magazine

Bad things happen as we stop solving people problems and start solving business problems

Article by Jesse Weaver
IDEAS IN BRIEF
Human-Centered Design Dies at Launch
  • Even though every designer considers their most important stakeholder, this might only be good on paper
  • The problem is that as a company moves through each phase of the design process, the organization’s incentives can fall farther out of alignment with the needs of the people using the product and align more with the needs of the business.
  • The author walks through each designing phase, using a ride-sharing app as an example:
    1. Initial concept development/MVP (people problem)
    2. Reach product/market fit (product problem)
    3. Scale up (business problem)
    4. Cash out (market problem)
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9 min read
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Resilience Is the Design Imperative of the 21st Century

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine, UX World Changing Ideas

To survive in a world of change, stop designing for the best-case scenario

 
Article by Jesse Weaver
IDEAS IN BRIEF
Resilience Is the Design Imperative of the 21st Century
  • In a world of “move fast and break things”, time rarely allows for designers to go back and improve beyond the golden path/happy path.
  • The author believes that we have to change the way we think about everything we create and suggests ways we can do that:
    • Design for resilience
    • Design for the edge cases
    • Make your design future-focused
  • Things that prevent us from doing so:
    • Distributed systems and interoperability
    • Proprietary products
    • Centralization
  • Breaking away from fragile design requires a shift in thinking, which means spending more time considering less-than-optimal scenarios and putting in the effort to address them.
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10 min read
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Human-Centered Design Is Broken. Here’s a Better Alternative

  • Behavioral Science, Customer Experience, Design, Design Theory, Psychology and Human Behavior, Usability, UX Education, UX Magazine

Hear me out for a second: What if we tried bee-centered design?

Article by Jesse Weaver
IDEAS IN BRIEF
Human-Centered Design Is Broken. Here’s a Better Alternative
  • The author questions the value of human-centered design and suggests thinking of a new approach — bee-centered design.
  • The idea of bee-centered suggests that successful for human ecosystems comes more easily when you design as if you’re designing for more sensitive creatures like a bee.
  • While centering the human perspective allows us to make important gains, it doesn’t scale. In an interdependent system, continually over-prioritizing the needs and desires of a single component will eventually cause the entire system to collapse.
  • Bee-centered design is about shifting our mindset to open up a much-needed new perspective for the things we create.
  • Reasons why bee-centered thinking is effective:
    • The “canary in the coal mine” mentality
    • Common goal
    • Bee-centered design widens our view of the world
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