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Jennifer ODonnell

Jennifer ODonnell is UI/UX Designer based in Boston, MA with a background is in Psychology, Landscape Design and Entrepreneurship. She loves to study the dynamic relationships between people and the environment, and how we can use those relationships for good. She is an Environmentalist, Death Positive, and forever curious, passionate about using her skills to Humanize technology.

    Nova: A Modern Publication for the Sexy Nerd

    • Customer Experience, Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, UX Education, UX Magazine

    Process notes of creating an online magazine for a female professional.

    Article by Jennifer ODonnell
    IDEAS IN BRIEF
    Nova: A Modern Publication for the Sexy Nerd
    • The article covers the creation of an online magazine,“NOVA” — a publication focused on spicing up the life of female professionals.
    • The author shares process notes and perspective from each of the project phases:
      • Research (qualitative research, competitor analysis, interviews, quantitate research)
      • Card Sorting
      • LOW-FI (wire framing)
      • MID-FI (edits)
      • Branding (colors, font, voice&tone, mood board)
      • Hi-Fi
    • Lessons and learnings from the project:
      • Mind spacing, especially margins
      • Balance between creativity and function in every design
      • Know when enough is enough
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    Share:Nova: A Modern Publication for the Sexy Nerd
    6 min read
    NOVA: A Modern Publication for the Sexy Nerd | Jennifer O’Donnell

    YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss

    • Accessibility, Customer Experience, Design, Empathy, Remote Research, Usability, UX Education, UX Magazine

    The project was to design a platform that educates and supports the wishes of those passing, as well as those who are left to mourn by using the design thinking process model.

    Article by Jennifer ODonnell
    IDEAS IN BRIEF
    YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss
    • The author designed a platform to educate and support the wishes of those passing, as well as those who are left to mourn.
    • The challenge was to understand the sensitive process of EOL (End of Life) Care and what individuals need.
    • The author’s idea was to create an app that would:
      • Perform daily check-ins
      • Provide resources
      • Provide tips
      • Connect people
    • The author’s approach to this challenge was based on the design thinking process model.
    • The author of this article unpacks the research process:
      • Qualitative analysis
      • Competitive analysis & industry standards
      • User interviews
      • Ideation
      • Prototyping
    • Key takeaways: 
      • Make MVP a key to staying focused
      • Keep iterating
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    Share:YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss
    8 min read
    YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss

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