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Ilana Westerman

CEO | Create With Context

Ilana Westerman has for the past 15 years focused on helping bring people and technology together through seamless digital experiences. At Create with Context, Ilana leads strategic research and idea generation for global Fortune 500 companies.

Ilana also shares her passion for research-driven design as a part-time faculty member at San José State University, where she has taught graduate level courses in the Industrial Systems Engineering/HFES program since 2005.

Previously, Ilana performed strategic user research at Adobe, helping envision and define future products focused on digital youth and creativity.

Prior to that, Ilana joined Yahoo! in its infancy and helped build the User Experience Research team, managing Community, Cross-platform, Mobile, and Living Room experience teams. Her group defined the strategic direction of Yahoo! with projects including Future of the Internet (3, 5, 10 years out), Platform Convergence, Internet Everywhere, What Can Be with Yahoo! Mobile, and Global Yahoo! Platform.

7 Actions that Earn User Trust

  • Content and Copy, Design, Design Tools and Software, Direct Observation Research, Facebook, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Privacy and Data Security, Product design, Psychology and Human Behavior, Research Methods and Techniques, Technology

When it comes to privacy issues, you need to build trust with users—here are seven actions that engender transparency and control.

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Control and Transparency

  • Design, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Privacy and Data Security, Product design, Social Networking, User Acceptance Testing

A study of North American consumers shows that users are comfortable sharing their personal information when they know exactly how it will be used and shared, and are given control over when they are releasing it.

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Designing to Build Trust

  • Apple, Content Strategy, Customer Experience, Data visualization, Design, Direct Observation Research, Ethnography, Eye tracking, Government and Public Services, Healthcare, Human factors, Information Design and Architecture, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Software as a Service, Usability, User Acceptance Testing, User Reported Feedback

Especially in the realms of government and health insurance, in order to succeed, websites must use design to cultivate trust with their users.

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