Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Archives for [email protected]

Ilana Westerman

CEO | Create With Context

Ilana Westerman has for the past 15 years focused on helping bring people and technology together through seamless digital experiences. At Create with Context, Ilana leads strategic research and idea generation for global Fortune 500 companies.

Ilana also shares her passion for research-driven design as a part-time faculty member at San José State University, where she has taught graduate level courses in the Industrial Systems Engineering/HFES program since 2005.

Previously, Ilana performed strategic user research at Adobe, helping envision and define future products focused on digital youth and creativity.

Prior to that, Ilana joined Yahoo! in its infancy and helped build the User Experience Research team, managing Community, Cross-platform, Mobile, and Living Room experience teams. Her group defined the strategic direction of Yahoo! with projects including Future of the Internet (3, 5, 10 years out), Platform Convergence, Internet Everywhere, What Can Be with Yahoo! Mobile, and Global Yahoo! Platform.

    7 Actions that Earn User Trust

    • Content and Copy, Design, Design Tools and Software, Direct Observation Research, Facebook, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Privacy and Data Security, Product design, Psychology and Human Behavior, Research Methods and Techniques, Technology

    When it comes to privacy issues, you need to build trust with users—here are seven actions that engender transparency and control.

    Article by Ilana Westerman
    Share
    Share:7 Actions that Earn User Trust
    6 min read
    7-actions-earn-trust-small

    Control and Transparency

    • Design, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Privacy and Data Security, Product design, Social Networking, User Acceptance Testing

    A study of North American consumers shows that users are comfortable sharing their personal information when they know exactly how it will be used and shared, and are given control over when they are releasing it.

    Article by Ilana Westerman
    Share
    Share:Control and Transparency
    7 min read
    transparency-and-control-small

    Designing to Build Trust

    • Apple, Content Strategy, Customer Experience, Data visualization, Design, Direct Observation Research, Ethnography, Eye tracking, Government and Public Services, Healthcare, Human factors, Information Design and Architecture, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Software as a Service, Usability, User Acceptance Testing, User Reported Feedback

    Especially in the realms of government and health insurance, in order to succeed, websites must use design to cultivate trust with their users.

    Article by Ilana Westerman
    Share
    Share:Designing to Build Trust
    7 min read
    design-trust-small_0
    ✕

    Join the UX Magazine community!

    Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

    Hello!

    You're officially a member of the UX Magazine Community.
    We're excited to have you with us!

    Thank you!

    To begin viewing member content, please verify your email.

    Tell us about you. Enroll in the course.

      ✕

      This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

      Accept policy