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Amanda O'Grady

Amanda O’Grady is a design strategist at Intuit where she brings emotion into the design and development process to deliver product experiences that feel magical and meaningful.

As a leader of strategic innovation programs for Intuit’s Design, Innovation and Growth team, her job is to make messy problems simple. By embedding with product teams she ensures each program goes beyond a clear story and makes a tangible impact on the product.

Amanda splits her time between San Francisco, CA and Sun Valley, ID. She is happiest growing food in her garden, cooking and exploring the world with her husband and daughters. Follow her on Twitter: @amandamogrady.

    Designing with Emotion Means Being Brave

    • Content and Copy, Customer Experience, Design, Emotion, Empathy, Internal Company Dynamics, Personal and Professional Development, Product design, Product Releases and Redesigns, Prototypes, Psychology and Human Behavior, Strategy, Vendor-Client Relationships, Working With Stakeholders

    Forging real emotional connections between customers and your designs requires more than just delight, it takes guts.

    Article by Amanda O'Grady
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    Share:Designing with Emotion Means Being Brave
    7 min read
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    Stop Sprinkling Emotion, Start Creating Magic and Meaning

    • Analytics and Tracking, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, Emotion, Flow and Immersion, Information Design and Architecture, Interface and Navigation Design, Internal Company Dynamics, Personal and Professional Development, Product design, Product Releases and Redesigns, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Strategy, User Reported Feedback

    Products and services that build deeper connections with customers are the result of a design process infused with emotion.

    Article by Amanda O'Grady
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    Share:Stop Sprinkling Emotion, Start Creating Magic and Meaning
    10 min read
    MagicandMeaning-small

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