We stand with Ukraine and our team members from Ukraine.

The Community Of Over 640,000

Home ›› Technology ›› The Dark Google Myth

The Dark Google Myth

by Kevin Muller
2 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

Kevin Muller looks at the technology behind the myth.

We’ve all been sent this e-mail…

If Google had a black screen, taking into account the huge number of page views it receives, an estimated 750 mega watts/hour per year (sic) would be saved.

With this in mind, Google has created a black version of its search engine called Blackle, which functions in exactly the same ways as its white version, but consumes far less energy. Help to spread the word, use: www.blackle.com

Blackle.com

Firstly, that page was not created by Google but by an entirely different company. Blackle is simply hooking into Google’s search engine.

More importantly, other than the warm, tingly sensation you get when you feel that you have done something good, which is disputable in this case, there are few benefits to this proposal. As such, I find this article rather misleading.

The proposal would be appropriate if we were all using old CRT screens but with LCDs, the power usage is constant, with most of the power being used by the back lighting. Mere microvolts are needed to activate the actual liquid crystals in the case of a wristwatch or calculator, so with no back light, a small 1.5 Volt battery powering a watch or calculator can last several years. Similarly, the power used to run a CRT TV for one night would be enough to keep your LCD watch running for several generations. Making a LCD screen black does not use any less back light, unless it is made black by turning down the brightness, but that would be pointless as then you would not be able to see anything.

If anyone really wanted to save energy, it would probably make more sense to promote LCDs over CRTs, as they are generally more power-efficient. Google has been in the limelight for a while on the subject of energy consumption, and I am convinced that they would have better results if they focused their attention on reducing the power consumed by their servers.

Another though – why not search less? Every search you do contributes to the power consumption of Google’s servers, so fewer searches would probably save a lot more power than a black background. Don’t you think?

post authorKevin Muller

Kevin Muller, This user does not have bio yet.

Tweet
Share
Post
Share
Email
Print

Related Articles

Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.

How To Research So PMs Will Listen
  • PMs are the most critical audiences for research, they are also often the hardest to convince, and the source of many of researchers’ frustrations and heartaches.
  • Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy.
  • The author shares:
    • Some practices of working with PMs
    • Questions to ask PMs and stakeholders
  • The baseline expectation setting:
    • Level set
    • Set guardrails based on your role
    • Ask for candid feedback and engagement
    • No surprises
  • When researchers and PMs are in conflict or in separate silos, neither role gets the value of the other, but strong researcher-pm partnerships can be game-changing for extending the strategic impact and influence of both design and research.
Share:How To Research So PMs Will Listen
6 min read
How to research so PMs will listen
How To Empower An Organization Through Design?
  • The author believes that the following reasons are why design/branding/marketing agencies end up damaging the image of design as a tool for getting results:
    • Lots of jargon and little to no action at a fundamental level.
    • Large companies with “foolproof” processes.
    • Fake cases and invented touch points
    • Romanticized view of consumers
  • In order to centralize an organization, designers need to map its interdependence relationships and understand how a project can strengthen all sectors in an equal way.
Share:How To Empower An Organization Through Design?
4 min read
How to empower an organization through design?

And, Is OneReach Under The Radar By Design?

Is OneReach AI The Tesla Of Conversational AI?
  • The author gives his perspective on OneReach.ai as the top scorer in the Gartner 2022 report.
  • The author believes OneReach.ai to be one of the most granular no-code environments that support an exceptional degree of fine tuning.
  • The author refers to the platform as an orchestration canvas, where multiple processes can be orchestrated for multi-dimensional customer service, and gives some details on how the platform works as a single front-door for customers.
  • Cobus Greyling explores two cautions from Gartner about the OneReach.ai platform.
  • He concludes that voice is a strength of OneReach.ai and the company has extreme focus on customer experience, and orchestrating experiences
Share:Is OneReach AI The Tesla Of Conversational AI?
4 min read
Is OneReach AI The Tesla Of Conversational AI?

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and