Google announced that they're officially moving into the realm of "URL shortening services," but not for the public. Their fancy new short URL, Goo.gl will be available—at least for the time being—only through their products, like the Google toolbar and FeedBurner.

I'm realy curious to see how the rest of the URL shortening services will react if Goo.gl goes public.

PS: I know for sure that ours (uxm.ag) will be safe, since it will always be private ;)