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Design comes to Davos

by Alex Schleifer
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What’s the big topic in Davos this year? Innovate or die. Great to see design and creativity get the deserved attention. Worrying to see how long it took for it to happen.

“…big companies the world over have woken up to the fact that they have organized and controlled their firms to the point of stultification by using ERP, CRM, TQM, and other reliability-oriented systems. They need to think in a fundamentally different way to reinvigorate their firms, and so they’re reaching out to design and innovation…”

(From Business Week via Mike)

post authorAlex Schleifer

Alex Schleifer, Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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