The Client

Competitive Analysis

 Online Learning Platform

User Research

Quantitative Data

Qualitative Data

Data Synthesis

 Online Learning Platform

Pains & Gains

User Persona & Their Journey

 Online Learning Platform

After bringing Dean to life, I put together a User Journey Map. To do so, I honed in on the data to see what an average school day looks like for Dean. I made sure to focus on his pains to really imagine what he feels while he’s sitting in class bored or struggling to finish his homework after school.

 Online Learning Platform

Ideating on Possible Solutions

 Online Learning Platform

After producing about 15 or so ideas for each statement, I then began grouping them into related topics. This gave me a list of possible features that I could include in my online platform.

 Online Learning Platform

While many of these features offer different forms of value to Dean, I set to weed out the most valuable ones. I did this by organizing the various features using the MoSCoW Method.

 Online Learning Platform

My Proposed Solution

Mapping Out the User’s Interaction

 Online Learning Platform
 Online Learning Platform

Sketching Out & Testing the Concept

 Online Learning Platform
 Online Learning Platform

The second and more impactful issue happened during the second task. Here all five testers either hesitated or were downright confused by what they had to do. Instead of reading their objective and returning to the game to complete it, they were instantly trying to guess the answer and would ignore the exploration portion of the game.

 Online Learning Platform

Mid-Fidelity Wireframes

 Online Learning Platform

Next Steps