An interview with Ken Laberteaux, Senior Principal Scientist at Toyota Research Institute, who is looking at the history of transportation in order to help Toyota understand the future of user experience.
There are only patterns, patterns on top of patterns, patterns that affect other patterns… If you watch [closely], history does nothing but repeat itself. What we call chaos is just patterns we haven’t [yet] recognized.And, therein, maybe Palahniuk is right: maybe we should study the past users’ behaviors if we want to define the future. This certainly seemed so by the end of my interview. From a 30,000-foot level, what does Toyota have you working on?
Stop frustrating your users. Invest in notification strategy instead.