Article No :183 | May 23, 2007 | by Alex Schleifer

“Attractive things work better,” says Don Norman, who was vice president of advanced technology at Apple from 1993 to 1998. “When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”

Indeed. — From The Secret of Apple Design (login required or not) Via StyleGala.