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Home ›› Product design ›› Apple’s pretty products work better

Apple’s pretty products work better

by Alex Schleifer
1 min read
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“Attractive things work better,” says Don Norman, who was vice president of advanced technology at Apple from 1993 to 1998. “When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”

Indeed. — From The Secret of Apple Design (login required or not) Via StyleGala.

“Attractive things work better,” says Don Norman, who was vice president of advanced technology at Apple from 1993 to 1998. “When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”

Indeed. — From The Secret of Apple Design (login required or not) Via StyleGala.

post authorAlex Schleifer

Alex Schleifer
Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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