“Attractive things work better,” says Don Norman, who was vice president of advanced technology at Apple from 1993 to 1998. “When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”
Indeed. — From The Secret of Apple Design (login required or not) Via StyleGala.
“Attractive things work better,” says Don Norman, who was vice president of advanced technology at Apple from 1993 to 1998. “When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”
Indeed. — From The Secret of Apple Design (login required or not) Via StyleGala.
