UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Strategy

Simplicity: The next design battleground

Four ways to keep your designs simple in the hyper-competitive mobile age.
Article - Scott McDonald - April 2, 2013 - 4 Comments

Five UX Changes for Fixing Loyalty Programs

By improving user experience, brand loyalty programs can start living up to their business potential.
Article - Maya Jackson, Liang Zhang - March 26, 2013 - 1 Comments

A Matter of Character: Knowing your users and their stories

To design a product that fits into the story of users' lives, try looking at them as characters through the lens of a screenwriter.
Article - Sarah Doody - March 21, 2013 - 2 Comments

Intersection - How Enterprise Design Bridges the Gap Between Business, Technology and People

In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching design efforts in complex environments on common course, in order to shape tomorrow’s enterprises

Resource - Milan Guenther - November 19, 2012 - 0 Comments

Creating Savvy and Sophisticated User Experiences through Personalization

User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.
Article - Matthew Fiore - March 7, 2013 - 6 Comments

Love, Hate, and Empathy: Why We Still Need Personas

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.
Article - Kyra Edeker, Jan Moorman - February 21, 2013 - 9 Comments

Improve Your Odds when Hiring for UX

There's no sure thing when hiring for user-centered design roles, but you can take steps to improve your odds of finding a winner.
Article - Greg Zapar - February 14, 2013 - 8 Comments

Sharpening Your Competitive Edge with UX Research

A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.
Article - Rebecca Flavin - February 1, 2013 - 4 Comments

4 Reasons Your UX Investment Isn’t Paying Off

Successful user experience efforts require more than just investment—they also need proper implementation.
Article - Hilary Little - January 22, 2013 - 13 Comments

Get Your Content Strategy Out of the Drawer with Governance

Give your content strategy a backbone and a fighting chance by putting a plan and some tools behind it.
Article - Meghan Casey - January 11, 2013 - 0 Comments

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