UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Strategy

The Design of Business: Why Design Thinking is the Next Competitive Advantage

Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

Resource - Roger L. Martin - November 9, 2009 - 0 Comments

Is Your Brochure An Interesting Read?

Your marketing should be a good read. Why? So people become engrossed in it.
Article - Howard Mann - July 11, 2011 - 0 Comments

On UX Leadership

Looking inward to grow the UX profession and outward to inject design into the DNA of organizations.
Article - Kim Goodwin - January 26, 2011 - 7 Comments

E*TRADE's Digital Customer Experience

An interview with Tim Paul, Director of Product Management and User Experience at E*TRADE, about the growth and role of UX in the digitally driven company.
Article - Tim Paul - January 24, 2011 - 4 Comments

The Adventures of Usability Girl

How UX went from a one-person task to a strategic priority with a large team at AT&T Interactive.
Article - Stephanie Arnold - January 20, 2011 - 9 Comments

Managing Vanguard's Investor Experience

An interview the head of Vanguard's Retail Client Experience Group.
Article - Amy Dobra - January 8, 2011 - 1 Comments

Portraits of an Industry in Flux

The advent of eBooks has pushed the publishing industry to adopt software and UX design practices.
Article - Brett Sandusky - January 3, 2011 - 7 Comments

Select Country; Select Language

Ensuring users quickly and easily find content for their location and language.
Article - John Yunker - December 30, 2010 - 14 Comments

The Importance of Designing an Experience Culture

External customer experiences begin with the company's internal culture.
Article - Cynthia Thomas - December 21, 2010 - 11 Comments

Making User and Customer Experience a Business Competency

Forrester's Harley Manning discusses customer and user experience strategy.
Article - Harley Manning, Forrester Research - December 15, 2010 - 6 Comments

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