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- Wunderlist's Cross-Platform Acquisition & Onboarding Process
Acquisition is about acquiring new users, this is a fairly daunting task given the number of apps exploding in the app stores. Effective user acquisition strategies are of great importance and vital to success. Onboarding is the process of famil ...
Article - Sachendra Yadav - April 10, 2012 - 1 comment
- Pleasant Things Work Better
Evolutionary psychology tells us that humans are programmed to prefer bright colors, sweet flavors, and roundness of shapes. We are attuned to these things for survival: awareness of danger or safety, sources of energy, and choosing a healthy mate. ...
Article - Dana Chisnell - January 25, 2011 - 9 comments
- Onboarding: Designing Welcoming First Experiences
Last May I was given the great privilege to write a sidebar in Christian Crumlish and Erin Malone 's fabulous new book, Designing Social Interfaces . The topic I was asked to write about is " onboarding "—designing welcoming experiences ...
Article - Whitney Hess - February 16, 2010 - 17 comments