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Defining and Informing the Complex Field of User Experience (UX)
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Global Products and Localization
Packaging as Media and the Future of Customer Experience
The experience of shopping will change as emerging technologies alter the way products are packaged and presented to consumers.
Article - Bryan Goodpaster - June 3, 2013 - 0 Comments
Designing for Mobile Superpower
Calling the future of mobile "bright" is an understatement: the possibilities are endless, provided designers keep users at the center.
Article - Joanna Proulx - February 6, 2013 - 0 Comments
The Cloud is Hazy for Automotive UX
Where user experience in cars is concerned, there are distinct advantages and disadvantages to moving systems to the cloud.
Article - Steve Tengler - January 25, 2013 - 2 Comments
Creating Social Experiences that Customers Care About
It seems as though users respond to digital social experiences that make them feel something.
Article - Doug Klein - January 3, 2013 - 1 Comments
UX is for Cheesemakers, Too
A branding assignment with a small Scottish cheesemaker provides fertile examples of good user experience doing its thing.
Article - Tracy Brown - November 20, 2012 - 8 Comments
Five User Experience Lessons from Tom Hanks
"My momma always told me, UX is as UX does."
Article - Steve Tengler - November 15, 2012 - 2 Comments
The Ultimate User Experience
The power, prevalence, and portability of mobile technology give designers and developers the power to change lives the world over.
Article - Tim R. Todish - October 18, 2012 - 2 Comments
Five Lessons Learned Doing User Research in Asia
Conducting user research in a region as sprawling, diverse, and rapidly changing as Asia poses a real challenge for Western companies—here are five ways to make it easier.
Article - Carissa Carter - September 18, 2012 - 5 Comments
Taking Mobile Global
Developing "mobile first" means thinking "global first" to ensure a consistent experience for international users.
Article - John Yunker - May 15, 2012 - 3 Comments
6 Key Questions to Guide International UX Research
International UX research mitigates risk, generates customer insights, and ensures that new products and services meet the needs of the intended local audiences.
Article - Liang Zhang, Pamela Walshe, Elizabeth Shelly - May 9, 2012 - 6 Comments