Conducting user research in a region as sprawling, diverse, and rapidly changing as Asia poses a real challenge for Western companies—here are five ways to make it easier.
Article - Carissa Carter - September 18, 2012 - 5 Comments
International UX research mitigates risk, generates customer insights, and ensures that new products and services meet the needs of the intended local audiences.
Article - Liang Zhang, Pamela Walshe, Elizabeth Shelly - May 9, 2012 - 6 Comments