Joe Macleod has been working on the issue of Closure Experiences for 15 years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. In the last couple of years this interest has led him to establish a research project based on sharing this insight and new approach with people via conferences, articles, teaching, projects and - now - a book.
His 20-year professional career has been based across the leading web, telecoms and carrier companies, where he led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo, he built it into a globally recognised team, working with the world’s favourite brands on the most pioneering of products. In 2013 he founded the IncludeDesign campaign; this brought the UK’s leading designers together to champion creative education.