UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 328 June 6, 2008

Java now with added Yahoo!?

Sun’s JRE6 install now comes with the Yahoo! Toolbar. We can’t get clear confirmation as to whether this is an entirely new deal but it’s a mistake either way.

Surely, this is a misguided attempt at making money from a free download. The tech crowd will deplore it as an attempt at tricking them into installing something they don’t want while the rest of the world might actually be fooled into clicking ‘next’ and ignoring the pre-ticked check-box only to find out later that a new toolbar has taken over their browser.

The tactic isn’t a good one. How many people are genuinely going to see a bundle and think to themselves “ah yes, I want the Yahoo! Toolbar”. The general consensus is that people despise such tactics. I wouldn’t call it outright deception, but a pre-approved message with a clear ‘next’ button tells me that someone, somewhere hopes you won’t notice and just press it. While the bundle is bad for Java’s image to start with, the sneaky pre-approval will truly offend. Not a good idea when you need developers to champion your development platform. This isn’t some free webcam software we’re talking about, this is the Java Runtime Environment.

Personally, I feel this is detrimental to both brands. Sure, it will get the search-bar onto browsers, but how valuable are these new installs. They look great on a chart but

When the Macromedia did something similar with Flash I voiced my concern (Google cache page) and was quickly contacted by the team who assured me that they were going to change it (which they did, kinda). I understand the immediate financial sense of bundling but think it’s a terrible mistake to make your flagship download look like cheap freeware.

Thanks to ninja Java-developer Anthony for pointing this out (and sharing some anger).

ABOUT THE AUTHOR(S)

User Profile

Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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Comments

29
31

I agree, this doesn't make me think any more of Oracle. Especially considering they got the most widely used programming language, according to statistics.

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28

ah, it’s like the good ol’ 90s all over again! every piece of crappy “freeware” added its own toolbar to your browser… i remember seeing friends’ browsers that had so many toolbars that they barely had 1/2 the screen left for viewing pages!

25
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having worked for RealNetworks (for my sins) I know how ‘effective’ this kind of trip-up mechanism is but, to be fair, Real are trying to shed the popular view that they are spyware. Dissapointed that an over zealous product person thought this was a good move from Yahoo though. (I also worked at Yahoo!)

30
24

I have worked for a company that develops the same kind of a “search bar” and my main goal as a graphic lead was to develop a better way to trick people into cliking “next”. I left the company feeling sick that I dont actualy create something usefull and like I came into the company hating this kind of trickery (it was not entirely disclosed at first what is the main product and goal was), I quickly left it. When I see this kind of search bar attached somewhere, the software looses respect in my eyes.

21
34

Sun gain respect in me for sponsoring OpenOffice but puzzled me by this move. self-sabotage? not enough compelling with openoffice?

27
21

comment4, the big book of breasts by martin sigrist hardcover 45.00 400 pages., vosz, yellow version sex scene with ash and misty, 6164, eagersex, 5358, lyricssexy body, >:DD,

31
29

I was so angry to see the deceptive tactic of the pre ticked box that I went to google and searched for “sun java yahoo toolbar alternative” looking for another java, any java, even a bad java. I’d dump the whole sun java forever if there is an alternative.

28
33

I was so angry to see the deceptive tactic of the pre ticked box that I went to google and searched for “sun java yahoo toolbar alternative” looking for another java, any java, even a bad java. I’d dump the whole sun java forever if there is an alternative.

23
35

comment4, the big book of breasts by martin sigrist hardcover 45.00 400 pages., vosz, yellow version sex scene with ash and misty, 6164, eagersex, 5358, lyricssexy body, >:DD,

32
25

Sun gain respect in me for sponsoring OpenOffice but puzzled me by this move. self-sabotage? not enough compelling with openoffice?

24
25

I have worked for a company that develops the same kind of a “search bar” and my main goal as a graphic lead was to develop a better way to trick people into cliking “next”. I left the company feeling sick that I dont actualy create something usefull and like I came into the company hating this kind of trickery (it was not entirely disclosed at first what is the main product and goal was), I quickly left it. When I see this kind of search bar attached somewhere, the software looses respect in my eyes.

23
29

having worked for RealNetworks (for my sins) I know how ‘effective’ this kind of trip-up mechanism is but, to be fair, Real are trying to shed the popular view that they are spyware. Dissapointed that an over zealous product person thought this was a good move from Yahoo though. (I also worked at Yahoo!)

30
23

ah, it’s like the good ol’ 90s all over again! every piece of crappy “freeware” added its own toolbar to your browser… i remember seeing friends’ browsers that had so many toolbars that they barely had 1/2 the screen left for viewing pages!