“Attractive things work better,” says Don Norman, who was vice president of advanced technology at Apple from 1993 to 1998. “When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”
Indeed. — From The Secret of Apple Design (login required or not) Via StyleGala.
Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.