UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
Article No. 183 May 23, 2007

Apple's pretty products work better

“Attractive things work better,” says Don Norman, who was vice president of advanced technology at Apple from 1993 to 1998. “When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”

Indeed. — From The Secret of Apple Design (login required or not) Via StyleGala.

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Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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