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Employee JM allows to analyze all the touchpoints between the employee and the company, identify particular moments that matter, and transform them into the wow-moments.

Article by Dzhannet Kashurnikova
Employee Journey Mapping
  • Human Resources Department turns to Employee Experience in many companies. There are reasons for it: employers should meet millennials’ expectations from work, employee experience is directly connected to that of the client, there is a correlation between employee involvement and efficiency, employee innovation potential can be unleashed by implementing an employee experience approach.
    1. Identify your focus. CJM can be used in a particular area of interest within the HR framework or the whole trajectory of an employee in the company, including the employee’s “transition points” from one status to another.
    1. Identify your research audience and make a map of respondents. First, identify 2 types of respondents: stakeholders and users. Users can also be split into 2 categories: ideal user and extreme user.
    1. Make the interview-guide. Make your interview sound more like a conversation and do not turn it into an interrogation. Keep track of the purposes of the study and focuses of attention, but remember, that the questions do not necessarily have to appear in the predefined order.
    1. Conduct the interview. Dos: ask open questions, try to find the underlying cause, turn to the real experience of the person. Don’ts: merge several questions in one, ask hypothetical or projective questions, avoid pauses.
    1. Adapt the EJM template to your needs. Remember the four key components to your penalized EJM: actions performed by the person, the time required for action, the emotional response of the person, the person’s quotes.
    1. Analyze the results that you get. Things to pay attention to when working with the map: user experience gaps, time to take the steps, negative/positive remarks, and the emotional condition of the person.
    1. Regularly update EJM. It is a dynamic tool that will allow you to ‘feel your user’.
  • EJM Tools. Pen and paper for quick jobs and notes. Excel (google spreadsheet) for teamwork, data processing, and analytics. Miro to visualize the map or present the results to the team.
Share:Employee Journey Mapping
7 min read

Visual design is not all there is to design, but it’s an important part of a well-thought-out product.

Article by David Rhyne
Share:Why Visual Design Is More Than Meets the Eye
6 min read

UX Magazine contributors give us their predictions for the trends and developments that will shape experience design in 2016.

Article by UX Magazine Staff
Share:The Top UX Predictions for 2016
15 min read

Making your website compliant with WCAG and ADA benefits everyone, not just those with disabilities.

Article by Rashaud Brooks
Share:15 Website Accessibility Tips That Increase Everyone’s Engagement
4 min read

A Q&A with Matt Morey, the guy who wrote the book on developing apps for the Apple Watch.

Article by Josh Tyson
Share:Experience Design and the Apple Watch
5 min read

Deciding where and when to add fidelity is a common UX problem, one that requires us to deconstruct fidelity itself.

Article by Ken Soliva
Share:Deconstructing Fidelity
5 min read

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