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The true story of ethnography at PARC, and how it reveals the power of ethnography.
How UX went from a one-person task to a strategic priority with a large team at AT&T Interactive.
Ethnographic data collection methods used to understand populations or situations of interest.
Adopting social technologies in user research to get rapid, up-to-date user information and feedback.
Avoiding the growing pains and pitfalls associated with becoming a user-driven company.
Remote research can help develop a broader view of users in their natural environments.
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