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User Adoption

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How UX teams can provide key insights using technology adoption models

Article by Lawton Pybus
What Makes Users Adopt a New Feature or Tool?
  • The article explores the evolution of technology adoption theories, focusing on models like Diffusion of Innovations, TAM, TAM 2 and 3, UTAUT, and HMSAM, providing UX practitioners with tools to understand and enhance user behavior in product development.
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6 min read

How adapting our products to different locations led to better business results and happier users.

Article by Rotem Maor
The Power of Localization in User Experience
  • In the article, the author describes how Wix, with over 238 million users, focuses on providing a localized experience for their non-English-speaking users.
  • Good localization builds trust with users, which benefits the business in the long run. The article demonstrates how Wix adapts to Japanese, French, Brazilian, and other cultures.
  • The author gives advice on how to promote localization in your own company:
    • Raise awareness of its importance and value.
    • Consider factors such as language, cultural sensitivity, currency, date formats, gender, and local etiquette.
    • Attribute resources to localization and involve them in the design process early on.
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5 min read

The road to a good customer experience can be full of potholes. How do you navigate such a treacherous path? One key way is through product thinking.

Article by Ward Andrews
What is product thinking and why does it matter?
  • Product thinking is key to shaping the best customer experience possible as it helps to identify problems and solve them.
  • By providing a holistic perspective on a product it differs from design thinking and reveals the real product value for customers.
  • Because of its strategic importance, every team member should hone product thinking skills. It’s more than a working framework, it’s a mindset, a culture of customer experience.
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3 min read

You can never know how your users will use the app in real-life situations. Intercept offers quick and easy evaluation – combine with longer studies to the best results.

Article by Bence Mózer
Product Validation In A Real-Life Scenario: Intercept Field Study

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10 min read
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