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User Adoption

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The Power of Localization in User Experience

  • Consumer products, Contextual User Studies, Customer Experience, Global Products and Localization, User Adoption, UX Education

How adapting our products to different locations led to better business results and happier users.

Article by Rotem Maor
IDEAS IN BRIEF
The Power of Localization in User Experience
  • In the article, the author describes how Wix, with over 238 million users, focuses on providing a localized experience for their non-English-speaking users.
  • Good localization builds trust with users, which benefits the business in the long run. The article demonstrates how Wix adapts to Japanese, French, Brazilian, and other cultures.
  • The author gives advice on how to promote localization in your own company:
    • Raise awareness of its importance and value.
    • Consider factors such as language, cultural sensitivity, currency, date formats, gender, and local etiquette.
    • Attribute resources to localization and involve them in the design process early on.
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5 min read

What is product thinking and why does it matter?

  • Customer Experience, Product design, User Adoption

The road to a good customer experience can be full of potholes. How do you navigate such a treacherous path? One key way is through product thinking.

Article by Ward Andrews
IDEAS IN BRIEF
What is product thinking and why does it matter?
  • Product thinking is key to shaping the best customer experience possible as it helps to identify problems and solve them.
  • By providing a holistic perspective on a product it differs from design thinking and reveals the real product value for customers.
  • Because of its strategic importance, every team member should hone product thinking skills. It’s more than a working framework, it’s a mindset, a culture of customer experience.
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3 min read

Product Validation In A Real-Life Scenario: Intercept Field Study

  • Accessibility, Conversational Design, Design, Design Tools and Software, Product design, Research Methods and Techniques, Usability, User Adoption

You can never know how your users will use the app in real-life situations. Intercept offers quick and easy evaluation – combine with longer studies to the best results.

Article by Bence Mózer
IDEAS IN BRIEF
Product Validation In A Real-Life Scenario: Intercept Field Study

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Product Validation In A Real-Life Scenario: Intercept Field Study

10 min read
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