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How to Design for the Gut

  • Analytics and Tracking, Design, Development, Emotion, Ethnography, Eye tracking, Facebook, Gaming, Interaction Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Twitter, Usability, User Acceptance Testing, Web

Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
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6 min read
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Are You Putting the Home Button to Good Use?

  • Apple, Design, Facebook, Flow and Immersion, Google, Interaction Design, Interface and Navigation Design, Product Releases and Redesigns, Search, SEO, and SEM, Social Networking, Twitter, Web

As homepages continue to lose prominence as landing pages, designers should reconsider how and where they use a “home” button.

Article by Paul Brooks
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6 min read
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Vulnerable Branding: Keeping your company’s voice honest

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Empathy, Facebook, Form design, Government and Public Services, Information Design and Architecture, Internal Company Dynamics, Marketing and Brand, Technology, Twitter

Effective digital content is an honest and adaptive reflection of an organization’s human core.

Article by Kate Kiefer Lee
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7 min read
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Learning Programming by Persuasion

  • Design, Design Theory, Design Tools and Software, Development, Facebook, Flow and Immersion, Healthcare, Interaction Design, Interface and Navigation Design, Marketing and Brand, Persuasive Design, Psychology and Human Behavior, Ruby on Rails, Twitter, User Reported Feedback

How the traits of persuasive technology can make learning Ruby more engaging for students.

Article by Anu Ramaswamy, Aakash Dharmadhikari
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6 min read
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Looking Into the Screens of the Future

  • Analytics and Tracking, Android, Apple, Apple iOS, Cloud Computing, Consumer products, Design, Flow and Immersion, Gestures, Google, Interaction Design, Interface and Navigation Design, Mac OS, New and Emerging Technologies, Product design, Touch, Twitter, Ubiquitous Computing, Usability, Voice & Natural Language

Designers are faced with alluring new challenges as users expect more sophisticated interactions with more persistant and pervasive screens.

Article by Ken Yarmosh
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5 min read
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