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Strategy

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Simplicity: The next design battleground

  • Apple, Business Value and ROI, Content Strategy, Customer Experience, Design, Google, HTML5, Information Design and Architecture, Interface and Navigation Design, iPad, New and Emerging Technologies, Product design, Simplicity, Strategy, Tablet, Technology, User Reported Feedback

Four ways to keep your designs simple in the hyper-competitive mobile age.

Article by Scott McDonald
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3 min read
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Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
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5 min read
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A Matter of Character: Knowing your users and their stories

  • Business Value and ROI, Content and Copy, Customer Experience, Design, Development, Emotion, Entertainment and Humor, Personas, Product design, Prototypes, Storytelling, Strategy, Technology

To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.

Article by Sarah Doody
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7 min read
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Creating Savvy and Sophisticated User Experiences through Personalization

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Form design, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Strategy, Technology, User Acceptance Testing, Web

User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.

Article by Matthew Fiore
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5 min read
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Love, Hate, and Empathy: Why We Still Need Personas

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Development, Direct Observation Research, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Storytelling, Strategy, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
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6 min read
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Improve Your Odds when Hiring for UX

  • Design, Design Tools and Software, Employee Experience, Facebook, HTML5, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Personal and Professional Development, Product design, Prototypes, Research Methods and Techniques, Social Media Marketing, Social Networking, Strategy, Team Dynamics, Twitter, Vendor-Client Relationships, Working With Stakeholders

There’s no sure thing when hiring for user-centered design roles, but you can take steps to improve your odds of finding a winner.

Article by Greg Zapar
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7 min read
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