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Research Methods and Techniques

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Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking

  • AI Ethics, AI in UX, Artificial Intelligence, ChatGPT, Design Thinking, Design Tools and Software, Human-Centered Design, LLM, Research Methods and Techniques, UX Research

Mashed potatoes as a lifestyle brand? When AI starts generating user personas for absurd products — and we start taking them seriously — it’s time to ask if we’ve all lost the plot. This sharp, irreverent critique exposes the real risks of using LLMs as synthetic users in UX research.

Article by Saul Wyner
IDEAS IN BRIEF
Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking
  • The article explores the growing use of AI-generated personas in UX research and why it’s often a shortcut with serious flaws.
  • It introduces critiques that LLMs are trained to mimic structure, not judgment. When researchers use AI as a stand-in for real users, they risk mistaking coherence for credibility and fantasy for data.
  • The piece argues that AI tools in UX should be assistants, not oracles. Trusting “synthetic users” or AI-conjured feedback risks replacing real insights with confident nonsense.
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22 min read

No, AI User Research is Not “Better Than Nothing”—It’s Much Worse

  • Artificial Intelligence, Defining AI, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

Synthetic insights are not research. They are the fastest path to destroy the margins on your product.

Article by Pavel Samsonov
IDEAS IN BRIEF
No, AI User Research is Not “Better Than Nothing”—It’s Much Worse
  • The article critiques the growing trend of substituting human-centered design processes with AI-generated insights, highlighting the potential pitfalls and implications for design quality and user experience.
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6 min read

7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]

  • Direct Observation Research, Employee Experience, Employment and Hiring, Research Methods and Techniques
Article by Daria Krasovskaya
IDEAS IN BRIEF
7 Biggest Research Recruiting Mistakes and How to Combat Them [based on the survey]
  • The article provides a thorough exploration of common UX research recruiting pitfalls and offers practical advice from seasoned professionals to enhance recruitment strategies and ensure reliable research outcomes.
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11 min read

How to Think About UX Research Failures

  • Research Methods and Techniques, The Evolution of Research, Things UX People Like, UX Education

A framework for diagnosing a study with conflicting or misleading results, and what to do about it.

Article by Lawton Pybus
IDEAS IN BRIEF
How to Think About UX Research Failures
  • The article examines how UX research studies can fail due to issues in design, analysis, and generalization, using case studies to highlight each category’s importance in maintaining research integrity and relevance.
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6 min read

8 Key Metrics to Measure and Analyze in UX Research

  • Analytics and Tracking, Research Methods and Techniques, Research Tools and Software, The Evolution of Research
Article by Eleanor Hecks
IDEAS IN BRIEF
8 Key Metrics to Measure and Analyze in UX Research
  • The article outlines eight essential metrics for effective UX research, ranging from time on page to social media saturation
  • The author emphasizes the significance of these metrics in enhancing user experience and boosting brand growth.

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6 min read

What Makes Users Adopt a New Feature or Tool?

  • Research Methods and Techniques, The Evolution of Research, User Adoption

How UX teams can provide key insights using technology adoption models

Article by Lawton Pybus
IDEAS IN BRIEF
What Makes Users Adopt a New Feature or Tool?
  • The article explores the evolution of technology adoption theories, focusing on models like Diffusion of Innovations, TAM, TAM 2 and 3, UTAUT, and HMSAM, providing UX practitioners with tools to understand and enhance user behavior in product development.
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6 min read
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