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Mobile UX/Usability

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Cloze Test in Practice

  • Content Strategy, Mobile UX/Usability, UX Design

Discover what happens when we apply a cloze test to mobile.

Article by Paivi Salminen
IDEAS IN BRIEF
Cloze Test in Practice
  • The article applies a cloze test, a practical comprehension tool, to real mobile privacy policies from Duolingo and X, demonstrating how even seemingly simple text can collapse in readability on small screens, and why closing the gap between reading level and user comprehension matters for mobile content design.
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4 min read

Why Reading on Mobile Is Uniquely Challenging

  • Content Strategy, Mobile UX/Usability, Research Methods and Techniques, Usability Testing, User Research, UX Design

Discover how a simple comprehension test reveals if mobile content is too hard to read.

Article by Paivi Salminen
IDEAS IN BRIEF
Why Reading on Mobile Is Uniquely Challenging
  • The article explains why mobile reading is harder: small screens and distractions make people miss information even when it’s there.
  • It introduces the cloze test, which removes words to measure real understanding: comprehension drops from 39% on desktop to 19% on mobile.
  • The piece argues that mobile content needs simpler language because the real question is: Does this make sense when life gets in the way?
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4 min read
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