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Media Contour

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5 UX Development Phases to Create Your Brand’s Voice

  • Business UX Leaders, Content Strategy, Marketing and Brand, Media Contour, Social Media Marketing

Knowing your audience, business values, voice tonality, voice refinement, and team trust.

Article by Eva Schicker
IDEAS IN BRIEF
5 UX Development Phases to Create Your Brand’s Voice
  • The article offers a concise guide to crafting a brand’s voice in five key UX development phases.
  • The author emphasizes practical strategies and tools for creating a unified brand identity that connects with customers and builds trust.

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5 min read

UX as the New SEO: an interview with Marianne Sweeny

  • Apple, Content Strategy, Design, Design Tools and Software, Interaction Design, iPad, Media Contour, Personal and Professional Development, Product design, Project Management, Search, SEO, and SEM, Strategy, Team Dynamics, Usability

Self-described “Search Information Architect” Marianne Sweeny dicusses her design process, her favorite products, and her views on collaboration

Article by Jason Gillard
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5 min read
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Solving the Right Problem and Finding Your Own Solution: An Interview with Don Norman

  • Android, Business UX Leaders, Business Value and ROI, Design, Design Theory, Interviews, Media Contour, Product design, Project Management, Team Dynamics, Technology, Technology for the Common Good, Usability, User Adoption, Working With Stakeholders

Author of The Design of Everyday Things, Don Norman talks about the power of teams, designing to your strengths, and bad VCR UX.

Article by Luke Swenson
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4 min read
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Understanding the Importance of User Research with Steve Portigal

  • Media Contour

A recent conversation with Steve Portigal, author of Interviewing Users: How to Uncover Compelling Insights, highlights the importance of effective user research.

Article by Luke Swenson
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4 min read
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