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Market Adaptation

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Scenarios of Change: How Retail Adapts to Economic Shifts in Indonesia

  • Digital Transformation, E-commerce, Market Adaptation, Marketing, Strategy

Indonesia’s retail landscape is shifting fast. From digital giants to local shops, businesses are adapting with new strategies to stay ahead. What’s driving the change, and who’s winning the retail game? Find out here.

Article by Thasya Ingriany
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Scenarios of Change: How Retail Adapts to Economic Shifts in Indonesia
  • The article explores how Indonesia’s retail sector is adapting to economic shifts, balancing digital transformation and traditional strategies.
  • It highlights how large e-commerce platforms are thriving by offering competitive pricing and flexible payment options, while traditional retailers embrace omnichannel strategies to stay relevant.
  • The piece emphasizes the growing importance of hyperlocal retailing, trust-building through immersive brand experiences, and loyalty programs that drive consumer engagement.
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