- Apple, Interaction Design, Mac OS, Marketing and Brand, Microsoft
Considering a brand as a complex entity with its own story and set of values can help interaction designers connect with customers.
Article by Ben Fullerton
Share:Brand as Context in Interaction Design
Share this link
- August 17, 2012
8 min read
![brand-as-context-small](https://uxmag.com/wp-content/uploads/2012/08/brand-as-context-small.jpg)