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Interviews

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E*TRADE’s Digital Customer Experience

  • Business UX Leaders, Business Value and ROI, Customer Experience, Employee Experience, Internal Company Dynamics, Interviews, Mobile Applications, Mobile Technology, Privacy and Data Security, Strategy, The Business of UX

An interview with Tim Paul, Director of Product Management and User Experience at E*TRADE, about the growth and role of UX in the digitally driven company.

Article by Tim Paul
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12 min read
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The FedEx UX Journey, Part 1

  • Business UX Leaders, Business Value and ROI, Customer Experience, Internal Company Dynamics, Interviews, Prototypes, Strategy, Team Dynamics

How FedEx is improving the user experience of its systems, building an effective UX practice area, and moving the entire company toward strong UX competency.

Article by Brice Stokes, Thomas Wicinski, Mike Downey
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22 min read
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Mark Hurst Talks About Listening

  • Customer Experience, Internal Company Dynamics, Interviews, Personal and Professional Development, Strategy, The Business of UX, Usability

Getting companies to care about good experiences by bringing them into the conversation with users.

Article by Mark Hurst, Michael Grossman
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19 min read
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Influencing Business Strategy Through Design

  • Business Value and ROI, Google, Internal Company Dynamics, Interviews, Product design, Strategy, UX Magazine, Web, Wireframes, Yahoo!

The problem-solving approach designers use can be very helpful in strategic discussions.

Article by UX Magazine Staff, Luke Wroblewski
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12 min read
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