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AI as a Research Participant: Tips, Tools, and Techniques 

  • Artificial Intelligence, Behavioral Science, Contextual User Studies, Defining AI, Direct Observation Research, Emotion, Human factors, Interviews, New and Emerging Technologies

A Conversation with Marina Zhukova, PhD Student at UCSB and OneReach.ai Academic Fellow.

Article by Marina Zhukova
IDEAS IN BRIEF
AI as a Research Participant: Tips, Tools, and Techniques 
  • The article discusses the research into how emojis influence online communication, conducted using GPT-3.5 Turbo, and highlights the findings and challenges in incorporating AI into studies.
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6 min read

Tips and Tricks for Mastering the Art of Mobile App User Testing

  • Contextual User Studies, Interviews, Mobile Applications, Mobile Technology, Research Methods and Techniques, Research Tools and Software, User Acceptance Testing

As a fundamental requirement for creating optimized UX, user testing for mobile apps is no different to user testing for any other product. 

Article by Joe Bland
IDEAS IN BRIEF
Tips and Tricks for Mastering the Art of Mobile App User Testing
  • The article explores the optimal procedure of conducting mobile user testing effectively.
  • The key steps of mobile app user testing include:
    • Defining your target audiences;
    • Selecting an appropriate mobile user testing method;
    • Creating a mobile app user testing plan;
    • Identifying the key metrics to track;
    • Choosing mobile application user testing tools;
    • Recruiting participants and running user testing sessions;
    • Observing and documenting user behavior;
    • Analyzing the user testing results.
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12 min read

10 Types of Cognitive Bias To Watch Out For In UX Research & Design

  • Behavioral Science, Design, Design Theory, Human factors, Interviews, Psychology and Human Behavior

Visualising 10 types of bias in 10 visuals.

Article by Steffan Morris Hernandez
IDEAS IN BRIEF
10 Types of Cognitive Bias To Watch Out For In UX Research & Design
  • The article covers how crucial it is to address cognitive biases for navigating daily life as well as UX research and design. Our judgment and thought processes become biased, which might distort reality in accordance with our preconceived notions.
  • The author illustrates 10 examples of real-life cognitive biases and their reflection in UX research.
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5 min read

Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research

  • Contextual User Studies, Customer Experience, Design, Design Theory, Interviews, Product design, Project Management, Research Methods and Techniques

Has UX research ever been the priority for your stakeholders? If not, here are some ways to convey its significance.

Article by Sofya Savkina
IDEAS IN BRIEF
Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research
  • When stakeholders have insights around user needs, goals and behaviors, the team can make evidence-based decisions.
  • One of the most common pain points are having to communicate and prove the value of UX and user research to leadership.
  • One author shares some ideas to overcome this:
    1. Understand the “why” behind the push-back
    2. Speak your stakeholders’ language
    3. Don’t fight the battle alone
    4. Find and use tools made by the government, for the government
    5. Identify quick wins to show the value of UX faster
    6. Get better value for stakeholders out of the user research
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5 min read

How we have improved the Candidate Rejection Experience at Intel using UX Research Techniques

  • Behavioral Science, Emotion, Empathy, Employee Experience, Internal Company Dynamics, Interviews

Improving the hiring experience at the most painful stage of the hiring process: candidate rejection

Article by Shira Ben Cohen
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6 min read

15 Things to Consider for Your UX Portfolio

  • Employee Experience, Employment and Hiring, Human factors, Internal Company Dynamics, Interviews, The Business of UX

Assuming I’ve convinced you of the value of a UX portfolio, here are 15 things to consider when creating one.

Article by Loe Lee
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4 min read

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