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Direct Observation Research

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No Bottom Line? No Experience

  • Business Value and ROI, Content and Copy, Contextual User Studies, Customer Experience, Design, Design for Experience Awards, Direct Observation Research, Employee Experience, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Mobile Applications, Mobile Technology, Personal and Professional Development, Product design, Project Management, Research Methods and Techniques, Software, Team Dynamics, Technology, Usability, Vendor-Client Relationships, Working With Stakeholders

The results of the Bottom Line Impact category of the Design for Experience awards highlight the importance of balancing business needs and user needs.

Article by Josh Tyson
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7 min read
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The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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3 min read
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Gaining UX Insight through Dyads and Triads

  • Consumer products, Customer Experience, Design, Direct Observation Research, Ethnography, Eye tracking, Facebook, iPad, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Social Networking, Technology, Usability, User Acceptance Testing, User Reported Feedback

Studying small groups of friends or family using your product in a familiar setting can yield qualitative insights that improve your user experience.

Article by Gowri Penkar, James Breeze
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6 min read
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Leveraging Eye Tracking to Create an Engaging User Experience

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Contextual User Studies, Customer Experience, Data visualization, Design, Design Tools and Software, Direct Observation Research, Eye tracking, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, User Reported Feedback, Visual Design

Combining eye-tracking data with conventional usability studies can give you unparalleled insight into how to better guide user attention and refine their experience.

Article by Frank Guo
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6 min read
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Combining Contextual Inquiry with Eye Tracking

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Direct Observation Research, Eye tracking, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Technology, User Reported Feedback

Performing contextual inquiries with eye tracking can identify paint-points in user workflows and make a compelling case for change.

Article by James Breeze
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6 min read
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Brain-Computer Interfaces: Interactions at the Speed of Thought

  • Data visualization, Design, Design Tools and Software, Direct Observation Research, Interaction Design, New and Emerging Technologies, Prototypes, Research Methods and Techniques, Research Tools and Software, Technology

Where open source software and brain-computer interfaces intersect, there are opportunities to revolutionize interaction design.

Article by Hunter Whitney
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3 min read
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