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The UX Explorers at Ford

  • Agile and Iterative Process, Analytics and Tracking, Automotive, Business UX Leaders, Business Value and ROI, Consumer products, Design, Development, Interface and Navigation Design, Interviews, Marketing and Brand, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Technology, Usability, Visual Design, Voice & Natural Language

An interview with Parrish Hanna and Chris Thibodeau, the heads of experience research and design at Ford Motor Company, on the future of UX for the automotive giant.

Article by Steve Tengler
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7 min read
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DOA? Diagnosing the UX Flaws of Obamacare

  • Adobe, Consumer products, Content and Copy, Design, Development, Empathy, Government and Public Services, Healthcare, Information Design and Architecture, Interface and Navigation Design, New and Emerging Technologies, Product Releases and Redesigns, Project Management, Software as a Service, Technology, Usability

The technical problems with Healthcare.gov have been widely discussed, but there are usability issues to consider as well.

Article by Alok Jain
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6 min read
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The Ecosystem Behind the Product or Service

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Consumer products, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Emotion, Marketing and Brand, New and Emerging Technologies, Product design, Product Releases and Redesigns, Technology, User Reported Feedback

Creating a healthy ecosystem for your product or service to exist in allows it to thrive and rewards customers at every touchpoint.

Article by Andrii Glushko
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5 min read
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Create Great UX in an Agile World by Conducting Lean UX Research

  • Agile and Iterative Process, Analytics and Tracking, Data visualization, Design, Development, iPhone, Mobile Applications, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing

How lean UX research can help great experiences blossom in agile software development environments.

Article by Frank Guo
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7 min read
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Rapid Prototyping for Early Stage Start-Ups

  • Business Value and ROI, Data visualization, Design, Design Tools and Software, Development, New and Emerging Technologies, Product design, Project Management, Prototypes, Research Methods and Techniques, Sketching, Social Networking, Team Dynamics, Technology, User Reported Feedback, Vendor-Client Relationships, Video, Wireframes

The desire to do work for grassroots startups leads a successful agency to the question: “What if we offered a condensed version of our process?”

Article by Kevin Menzie
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3 min read
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Experience Design is a Perspective, not a Discipline

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Development, Emotion, Interaction Design, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Usability, Working With Stakeholders

The co-author of the new book, Experience Design: A Framework for Integrating Brand, Experience, and Value, discusses how to gain the experience design perspective.

Article by Patrick Newbery
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7 min read
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