- Behavioral Design, Cognition, Product Design, User Experience, User Psychology, UX Design
Learn why your users decide whether to stay or leave before they even understand your product.
Article by Tushar Deshmukh
The Psychology of Onboarding: First Impressions Rule the Brain
- The article argues that onboarding is not where users begin; it is where they decide whether to stay or leave.
- It shows that most onboarding failures are not design problems; they are psychological ones.
- The piece challenges designers to recognize that first impressions are cognitive anchors and that the brain rarely revises its judgments.
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- March 19, 2026
5 min read