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Design

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How To Measure Success as a Designer?

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

The true definition of success for every designer is in the satisfaction of your customer and testimonials of its impact on their end-users. Here are 2 primary methods you can use to measure your success as a designer.

Article by John Olarinde
IDEAS IN BRIEF
How To Measure Success as a Designer?
  • John Olarinde suggests 2 primary methods to measure designers’ success:
    • Net Promoter Score (NPS)
    • Google’s HEART Framework
  • NPS measures customer satisfaction through three metrics:
    • Promoters
    • Passives
    • Critics
  • The HEART framework aims at measuring user experience on a large scale with the following five categories:
    • Happiness (the way people feel about your product)
    • Engagement (the way people use your product)
    • Adoption (this metric focuses on the increase in product adoption, i.e., the acquisition of new users)
    • Retention (this category deals with the number of users returning to use the product)
    • Task Success (the number of complete actions is an important metric)
  • In order to measure the success of the design, you need to put into consideration the level of stakeholder’s satisfaction as well as the time taken to design and implement the product without any additional costs and time overruns
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Design in business

  • Customer Experience, Design, Usability, UX Education, UX Magazine

No one has perfected design down to a tee and many organisations face challenges in how they design. This can often be frustrating. Aren’t we supposed to have this design thing sorted by now?

Article by Andy Thornton
IDEAS IN BRIEF
Design in business
  • Between 2005 and 2015 such organizations as the Design Management Institute (DMI) creating the Design Value Index (DVI), made an experiment in measuring how much value design creates for businesses by investing $10,000 dollars in design-centric companies.
  • Andy Thornton, a strategic design consultant and ex-Strategy Director at UK design studio Clearleft, suggests looking at 3 made-up companies with real problems:
    • The first organisation, Hooli has a problem with design efficiency – everything is done so fast, nobody has time to worry about whether or not they’re shipping things the customers want or need
    • Wayne Enterprises came across the problem of design profitability – nobody is interested in committing the budget unless they can quantify the returns.
    • Cyberdyne are facing the issue of design effectiveness – for them design is the aesthetic surface layer and nothing more.
  • There are 3 factors considered vital ingredients to the success of any product or service:
    • Feasibility – ways the company can make something happen
    • Viability – economic profit for the company
    • Desirability – users’ and customers’ needs
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Glimpses of War from a UX Designer in Irpin, Ukraine

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

War is the worst horror of all. Some flee, some fight, some stay. Read one UX designer’s story, a resident of a Ukrainian city, Irpin.

Article by Guido Baratta
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3 min read
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Stop Being Customer-Centric

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

The massive success of companies like Apple has helped to propel designers into the boardroom. Today we have that seat, and we have a voice. Yet we are not using it properly.

Article by Sebastian Mueller
IDEAS IN BRIEF
Stop Being Customer-Centric
  • Designers used to have an honest ambition to make a meaningful difference in people’s lives but, sadly, design has taken a wrong turn.
  • The toolkit of Design Thinking seeks to find a union between:
    • Desirability – what customers want
    • Feasibility – what can be done with current technology
    • Viability – what adds value to the business
  • To design in this century means to be cognisant of all the problems, to have all the information, and to make deliberate choices in that context.
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What Can UX Designers Learn From The Uniquely Japanese Concept of Omotenashi?

  • Behavioral Science, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Advocating empathetic design by anticipating user needs, taking pride in fulfilling them and sharing the knowledge

Article by Chris Kernaghan
IDEAS IN BRIEF
What Can UX Designers Learn From The Uniquely Japanese Concept of Omotenashi?
  • Japanese unique approach to creativity might be applied to understanding of design as a new way of thinking.
  • “Omotenashi” is about anticipating the needs of guests which may not be communicated in an obvious way.
  • UX Designers certainly aspire to the principles of “omotenashi” that can be applied to user-centered design and might even work in the context of an agile startup, or corporate behemoth.
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UX writing mentorships need to be more sustainable — now.

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

How might we avoid that UX writing experts getting pressured into career-focused mentoring in their own time — and how can we maximize results for all parties? Essentialism and its principle of zooming in could be helpful.

Article by Katrin Suetterlin
IDEAS IN BRIEF
UX writing mentorships need to be more sustainable — now.
  • Even though the mentorship gap is invisible, it is rather tangible and comes in many forms and not all of the answers you’re looking for belong in the chat with an experienced UX mentor.
  • Mentees still seek advice directly from mentors in addition to the communities which can be very hard to turn down.
  • The most useful mentors’ advice you can get can be split up into 3 main meta groups:
    • Skills
    • Career
    • Personal
  • Mentor’s mental health is at the heart of mentorship that’s why it’s important to respect mentors’ energy and time. For instance, not asking something that is on the first page of google and show up 100% of all calls and meet-ups.
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