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Customer Experience

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Personas — Training Wheels

  • Customer Experience, Design, Personas, Usability, UX Education, UX Magazine

A persona-hater’s guide to teaching with personas

Article by Lindsey Wallace
IDEAS IN BRIEF
Personas — Training Wheels
  • Personas can help build an organizations’ capacity to imagine the people who use and interact with their products.
  • The author’s take on what’s useful about personas:
    • Personas help teams build a shared language to argue with when they have to work together.
    • Personas can show teams when they need to think with a higher level of specificity.
    • Using personas helps teams create hypotheses about who our users are and what matters to them.
    • Personas give a framework that helps cross-functional teams easily understand research insights and implications.
  • Personas need never replace research, but they can be a useful tool to begin to value them enough to bring their individual success or failure into designers’ decision-making.
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3 min read
Personas — training wheels

How To Make CX/UX Agile In 5 Steps

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Transition towards customer-centricity and make your UX/CX agile by following 5 steps

Article by Debbie Levitt
IDEAS IN BRIEF
How To Make CX/UX Agile In 5 Steps
  • Debbie Levitt suggests her 5 steps to transform however you’re doing Agile towards Customer-Centric Agile:
    1. Hire fully qualified CX and UX pros to do CX and UX work
    2. Hire CX/UX at a nearly 1:1 ratio with engineering
    3. Kill most meetings, five UX decision-making autonomy
    4. Estimate time and plan
    5. Tri-Track Customer-Centric Agile
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7 min read
How to make CX/UX agile

Case Study: UX Research On How Can We Better Understand The Way People Travel?

  • Accessibility, Customer Experience, Usability, UX Education, UX Magazine

A first user research project on how to better understand the way people travel

Article by Jeevanantham Kathirvel
IDEAS IN BRIEF
Case Study: UX Research On How Can We Better Understand The Way People Travel?
  • The author unpacks the behavioral change that the pandemic created for people planning vacations, and he provides solutions for traveling safely.
  • Stage 1 of the design process:
    • Quantitative/Secondary Research
    • Analyzing insights from the virtual users
  • Stage 2 of the design process:
    • User sets
    • User Personas
  • Stage 3 of the design process:
    • Ideation
  • Major takeaways from this project:
    • Unlearn to be perfect, iterate and test our work with the users
    • Research is where the real answers can be found
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11 min read
Case Study: UX Research on How can we better understand the way people travel?

Digital = Physical

  • Artificial Intelligence, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Green Design Principles that every designer can use to combat climate change

Article by Rachel Romano, Jon Friedman
IDEAS IN BRIEF
Digital = Physical
  • Recent Microsoft’s Green Design Principles can prevent us from fueling a climate crisis:
    • Get started backpack on digital sustainability — the climate crisis doesn’t happen in a vacuum, big change starts small, talking about climate can be hard, digital is physical
    • Think bigger before you start — challenge the status quo, put care first
    • Build better by default — optimize, transparent, adaptable
  • “The Cloud” doesn’t exist — every design has physical implications and this one is a massive warehouse causing the environment harm.
  • Well-intentioned designs often result in unintended consequences that’s why designers need better ways to visualize their impact.
  • Designers can train AI in order to preserve the planet by employing the energy-intensive cloud and the AI it enables to understand environmental impacts.
  • Some of the most engrained paradigms of the tech industry are the least sustainable and product makers need new ways of working.
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8 min read
Digital-Physical-article-image

Scaling a UX team

  • Customer Experience, Design, Team Dynamics, Usability, UX Education, UX Magazine

Essential tips on scaling a UX team of professionals.

Article by Joe Knowles
IDEAS IN BRIEF
Scaling a UX team
  • Scaling a UX team requires not only navigating a lot of change, improving processes, around onboarding and training, but also having a clear plan in mind for scale.
  • The author suggest ways to scale a UX team:
    • Maintain the culture
    • Increase peer viewing
    • Balance experience
    • Promote within
    • Focus on entry level improvement
    • Protect the T-shaped specialists
    • Keep collective goal setting
    • Always communicate
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5 min read
Scaling a UX team

UXR Futures: Up and Coming Industries Where User Researchers are Needed

  • Behavioral Science, Customer Experience, Research Methods and Techniques, Usability, UX Education, UX Magazine

Want to be at the forefront of UX Research? Here are 10 quickly-developing sectors that will need the expertise of user experience researchers in the nearest future.

Article by Cris Kubli
IDEAS IN BRIEF
UXR Futures: Up and Coming Industries Where User Researchers are Needed
  • Technology is one of the things that accelerate that process of humankind improvement.
  • The author presents 10 quickly-developing sectors that will need the expertise of user experience researchers:
    1. Cryptocurrency and decentralized finance
    2. Transportation
    3. Space
    4. Green tech
    5. Cybersecurity
    6. AI and robotics
    7. Biomedicine and healthcare
    8. Global trade
    9. Entertainment
    10. Web 3
  • It is paramount to have UX researchers across all tech sectors, as they are capable of leading organizations with a user-centered mindset.
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UXR Futures: Up and coming industries where user researchers are needed
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