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Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking

  • AI Ethics, AI in UX, Artificial Intelligence, ChatGPT, Design Thinking, Design Tools and Software, Human-Centered Design, LLM, Research Methods and Techniques, UX Research

Mashed potatoes as a lifestyle brand? When AI starts generating user personas for absurd products — and we start taking them seriously — it’s time to ask if we’ve all lost the plot. This sharp, irreverent critique exposes the real risks of using LLMs as synthetic users in UX research.

Article by Saul Wyner
IDEAS IN BRIEF
Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking
  • The article explores the growing use of AI-generated personas in UX research and why it’s often a shortcut with serious flaws.
  • It introduces critiques that LLMs are trained to mimic structure, not judgment. When researchers use AI as a stand-in for real users, they risk mistaking coherence for credibility and fantasy for data.
  • The piece argues that AI tools in UX should be assistants, not oracles. Trusting “synthetic users” or AI-conjured feedback risks replacing real insights with confident nonsense.
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22 min read

Why OpenAI’s “Strawberry” Is a Game Changer

  • AGI, Artificial Intelligence, ChatGPT, Conversational Design, OpenAI

Curious about the future of AI? Discover how OpenAI’s “Strawberry” could transform LLMs with advanced reasoning and planning, tackling current limitations and bringing us closer to AGI. Find out how this breakthrough might redefine AI accuracy and reliability.

Article by Andrew Best
IDEAS IN BRIEF
Why OpenAI’s “Strawberry” Is a Game Changer
  • The article explores how OpenAI’s “Strawberry” aims to enhance LLMs with advanced reasoning, overcoming limitations like simple errors and bringing us closer to AGI.
  • It investigates how OpenAI’s “Strawberry” might transform AI with its ability to perform in-depth research and validation, improving the reliability of AI responses.
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3 min read
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