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Behavioral Analytics

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The Power of Interaction Data: Tracking User Behavior in Modern Web Apps

  • Behavioral Analytics, Data Analysis, User Experience, Web Analytics

Explore how interaction data uncovers hidden user-behavior patterns that drive smarter product decisions, better UX, and continuous improvement.

Article by Srikanth R
IDEAS IN BRIEF
The Power of Interaction Data: Tracking User Behavior in Modern Web Apps
  • The article explains how interaction data like clicks, scrolls, and session patterns reveals real user behavior beyond basic analytics.
  • It shows how tools such as heatmaps and session replays turn this data into actionable insights that improve UX and product decisions.
  • The piece emphasizes using behavioral insights responsibly, balancing optimization with user privacy and ethical data practices.
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14 min read
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