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AI-Assisted Design

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Beyond Vibe Coding: A Designer’s Case for Directed Generation

  • AI-Assisted Design, Design Systems, Design Thinking, UX Design, Vibe Coding

How the most intentional designers are working with AI — and why “vibe coding” really needs a better name.

Article by Jim Gulsen
IDEAS IN BRIEF
Beyond Vibe Coding: A Designer’s Case for Directed Generation
  • The term “vibe coding” initially described an unstructured approach with minimal accountability, which doesn’t apply to professional design. It risks oversimplifying AI-assisted processes, ignoring the intentionality and expertise involved in high-level design. 
  • In practice, designers engage in “directed generation,” setting clear constraints, selecting references, and refining details. The AI model follows the designer’s guidance rather than taking initiative.
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