- Customer Experience, Design, Interaction Design
A case study on how rethinking visual design and gamification elements based on target audience’s needs can become a game-changer.
Article by Zsofia Paszternak
How We Helped a Language App Reach Its Target Audience With Visual Design
- Xeropan was built to help to master a language thanks to engaging game elements.
- Despite a well-thought UX design, app-store conversions and retention ratio were not satisfactory.
- After a discovery phase, UX studio found out that the major issues arose from failing to attract the target audience as the game elements met the needs of younger users.
- Reinventing visual components and testing multiple prototypes allowed to find the right balance between a clear design and gamification.
- Improved UI became a key element to greater user experience and product satisfaction.
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- June 30, 2021
8 min read