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Home ›› Archives for Zsofia Paszternak

Zsofia Paszternak

Zsofia Paszternak | 123FormBuilder

A product designer with a background in visual communication and over 5 years of experience in UX/UI and product design.

How We Helped a Language App Reach Its Target Audience With Visual Design

  • Customer Experience, Design, Interaction Design

A case study on how rethinking visual design and gamification elements based on target audience’s needs can become a game-changer.

Article by Zsofia Paszternak
IDEAS IN BRIEF
How We Helped a Language App Reach Its Target Audience With Visual Design
  • Xeropan was built to help to master a language thanks to engaging game elements.
  • Despite a well-thought UX design, app-store conversions and retention ratio were not satisfactory.
  • After a discovery phase, UX studio found out that the major issues arose from failing to attract the target audience as the game elements met the needs of younger users.
  • Reinventing visual components and testing multiple prototypes allowed to find the right balance between a clear design and gamification. 
  • Improved UI became a key element to greater user experience and product satisfaction.
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