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Vero Vanden Abeele

Vero Vanden Abeele is UX Director and co-founder of TinkerList.TV, and has been educating university students for over 20 years, on the importance of UX design and human-computer interaction at the KU Leuven.

Why Skilled UX Designers Are (Like) Magicians

  • Behavioral Science, Design, Design Theory, Human factors, Visual Design

Discover how to create a user-centered experience by designing for the Locus of Attention.

Article by Vero Vanden Abeele
IDEAS IN BRIEF
Why Skilled UX Designers Are (Like) Magicians
  • The article is built around the term “locus of attention”, which refers to the focus of attention, including not only the actively chosen object but also anything that grabs one’s attention, including cases where selective attention wanders off.
  • The manipulation of users’ attention is essential in UX design, as the locus of attention determines what will be noticed and what will be ignored.
  • A skilled UX designer should know how to grab, hold and relocate the locus of attention.
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