Sofia Linse

Sofia Linse is a Senior User Experience Researcher based in New York, formerly Stockholm. She is currently working at the SaaS firm Braze where she conducts generative and evaluative research to inform the company’s Artificial Intelligence and Automation products. Previous to Braze, she worked as a Senior Researcher at the Swedish consulting firm Prime/United Minds, helping clients like Ikea, Ericson, and Electrolux gain user insights and identify new market opportunities.