• When expanding a product internationally, it is essential to bear in mind users’ cultural background.
• A close focus on the cultural background can ease the product design process and helps manufacture products that are meaningful for an international audience and reflect the best market practices.
• It is vital to invest in user research as it allows to identify the potential pitfalls at the early stages and obtain a greater understanding of users’ habits, needs, pain points which often depend on their cultural background.

Read the full article to learn more about designing for different cultural backgrounds.