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Robin Fransz

I’m a designer and creative problem-solver at heart who currently works as a Global Customer Experience Strategist at MSD. A never ending curiosity has resulted in a degree in UX & VR, a large variety of roles throughout the digital landscape and I have worked in companies of all shapes and sizes. In my current role my main objective is to bring the customer into the organisation and help local markets across the world in their digital transformation. In my free time I enjoy creating whatever comes to mind in Blender, a 3D software where complete ownership of the creative process is what I enjoy most.

Has Digital Strategy Become A Synonym for Dark Pattern?

  • Design, Human factors, Privacy and Data Security, Short News, Strategy, UX Education

What started out as a joke became a personal observation of how creators and companies use dark patterns and explain it as a successful digital strategy. It seems that we are all alright with that and even applaud it. I think that needs to change.

Article by Robin Fransz
IDEAS IN BRIEF
Has Digital Strategy Become A Synonym for Dark Pattern?
  • The article sheds light on the pervasive use of dark patterns in digital design and challenges the acceptance and applause they receive.
  • With personal anecdotes and insights, the author underscores the need for change, ethical considerations, and data-driven decision-making to prioritize user advocacy.
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4 min read

How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Healthcare, Human factors, Psychology and Human Behavior, Technology, Things UX People Like, Usability, UX Education, UX Magazine

Technology dependency, a shortening of the attention span and the overwhelming feeling of being always on in todays society are some of the matters we need to solve in our relationship with the Internet. We are here to create valuable, relevant experiences and it seems that it is more needed than ever.

Article by Robin Fransz
IDEAS IN BRIEF
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet
  • The Internet has helped us advance significantly in various directions but it also shortened our attention span and gave us the overwhelming feeling of being always on.
  • The author brings up the problem of the Internet impact on people’s lives and believes bad design to be the reason.
  • The author considers Netflix losing subscribers and Disney+’s Obi-Wan Kenobi not getting the expected iMDB score good examples of bad UX design.
  • The problem of being overwhelmed, dependent on technology and even bigger problems like the depression it can cause can be solved by focussing on good user experience design.
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7 min read
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet

How Systems Thinking Unlocked More Creativity Than I Could Ever Dream Of

  • Behavioral Science, Customer Experience, Design, Design Tools and Software, Usability, UX Education, UX Magazine

Systems thinking is popular in fields like: economics, psychology, ecology, computer science and many others. Learn more about it as a tool for predicting future outcomes and being creative.

Article by Robin Fransz
IDEAS IN BRIEF
How Systems Thinking Unlocked More Creativity Than I Could Ever Dream Of
  • In author’s view, the ultimate problem to solve for a designer is building a believable world and figuring out life itself.
  • The author shares his insights on the following ideas:
    • Information is everywhere.
    • Optimising your workflow is one of the most important things as you progress.
  • The author gives a concrete example of creating a systems thinking environment.
  • Systems thinking is like a muscle you can train — it helps you create a holistic overview that analyses a system as a whole and its relationships.
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7 min read
How Systems Thinking Unlocked More Creativity Than I Could Ever Dream Of

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