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Paulo Olim

Paulo Olim, a UX Designer and travel enthusiast with a passion for photography. I currently work at Discovery and live in London, but I am originally from the Pearl of the Atlantic. I am a big-picture thinker fascinated with the way people think, feel, and behave and how products can help them live more fulfilling lives. I started writing to demystify UX and provide a learning resource for aspiring Designers.

Effective notifications using fogg’s behaviour model

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Working with notification systems across different platforms is quite an interesting challenge. In this article there are both the process and key takeaways on how you can build an effective notification system.

Article by Paulo Olim
IDEAS IN BRIEF
Effective notifications using fogg’s behaviour model
  • The process of building a notification system across different platforms and making notifications effective and engaging takes a hell lot of thought and discipline.
  • Fogg’s Behaviour Model says that there are three elements that must converge at the same moment for a behavior to occur:
    1. Motivation – it can be either physical like a sensation, emotional like anticipating something in hope or fear that it leads to something, or it can be social when people feel a sense of belonging
    2. Ability – ability as the name suggests is the means or skill to do something and it can be related to different things such as time constraints, routines, physical effort, cognitive overload or even going beyond societal norms
    3. Prompt – without prompt, someone can be very motivated and have the ability to perform the behavior, but there’s simply no call to action
  • Fogg’s Behaviour Model helps you steer in the right direction but the decision of which you notify users may depend on a number of variants and tools, whether that’s analytics or user research.
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