The author identifies the term “Operator Overloading” in this context as a brainstorming approach when coming up with product ideas.

The steps taken in this approach are as follows:

1. Jot Down the steps involved in the current process
2. List the operators in each step.
3. Make a collection of all the operators from the previous step.
4. Try to think of optimizations for each operator.

The author gives 3 examples of “Operator Overloading” in action:

1. Prompt: Design an iPad case for a doctor’s office.

2. Prompt: Design a better way to remember which page you are on in a book.

3. Prompt: Design an easier way to carry groceries without a carю

While the ideas generated using “Operator Overloading” technique might not always be optimal, it can serve as a good starting point in the initial stages of ideation.