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Margaret Kelsey

Margaret Kelsey is the content marketing manager at InVision, a collaboration and prototyping platform that enables better design.

The 3 Most Powerful Heuristics Designers Can Use

  • Content and Copy, Content Strategy, Design, Design Tools and Software, Emotion, Flow and Immersion, Heuristics, Information Design and Architecture, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, User Acceptance Testing

Leveraging the subconscious rules we follow surrounding availability, affect, and representativeness can reduce friction in experience design.

Article by Margaret Kelsey
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