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Maddy Beard

Creative Resident | Adobe

Maddy Beard is a strategic designer with a focus on UI/UX design in the wellness space. Empathy, cognitive psychology, and digital wellbeing are all driving forces behind her work. This year as an Adobe Creative Resident, Maddy is exploring ways to help people achieve their wellness goals using tech, while intentionally designing these products to promote more mindful tech use. She loves sharing her process and learnings with the creative community on Instagram and via her YouTube channel.

    Moving from a Sales-First to a User-First Design Approach

    • Adobe, Customer Experience, Design, Design Theory, Empathy

    Nowadays, companies succeed by embracing innovation for positive change, problem-solving, collaboration, and creativity, like they were forced to do during the COVID-19.

    Article by Maddy Beard
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    Share:Moving from a Sales-First to a User-First Design Approach
    6 min read

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