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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  14 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Maaike Groenewege

UX Magazine Fellow
Maaike Groenewege

Maaike Groenewege is an independent conversation designer and coach at Convocat.nl in Hilversum, the Netherlands. As a conversation designer, Maaike combines her background in theoretical linguistics, extensive experience in user centered & task-based content, and her passion for the human mind and how we communicate. Maaike has designed conversational interfaces for Dutch chamber of commerce, ABN AMRO bank, Cashew.ai, and did linguistic research for Readspeaker. She currently works as lead conversation designer for Independer.nl. Maaike recently started Convoclub, a platform for knowledge sharing and mentoring specifically aimed at conversation designers. Next to her freelance work, Maaike is very active in the conversational community: she founded Women in Conversational, a Dutch community for people who work in conversational AI, speaks at conferences and is a regular guest lecturer at Dutch universities.

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Class of 2022

7 new skills to learn for conversation designers in 2022